Effective Date: 10 June 2026
Privacy Policy for Eliza Strauss
Eliza Strauss trading as The Perinatal Loss Centre  ("we", "our", or "us") is committed to protecting your privacy and handling your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, purchase our products, or otherwise interact with us.

What Personal Information We Collect
We may collect personal information that is reasonably necessary for our business activities, including:

• Full name

• Email address

• Telephone number

• Billing address

• Shipping address

• Customer service communications

• Information provided through contact forms

• IP address and device information

• Website usage and analytics information

We do not generally collect sensitive information. If sensitive information is provided to us in connection with a memorial product, we will only use it for the purpose for which it was provided and in accordance with applicable laws.

How We Collect Personal Information
We may collect personal information:

• Directly from you when you place an order

• When you contact us by email, phone, or through our website

• When you subscribe to newsletters or marketing communications

• Through website cookies and analytics technologies

• Through interactions with our social media pages

• From third-party service providers involved in processing orders or payments

Where practicable, we will collect personal information directly from you.

Why We Collect Personal Information
We collect, hold, use, and disclose personal information to:

• Process and fulfil orders

• Arrange payment and delivery of products

• Communicate with customers about orders and enquiries

• Provide customer support

• Improve our products, services, and website

• Send marketing communications where permitted by law

• Detect and prevent fraud or security incidents

• Comply with legal and regulatory obligations
   

Direct Marketing
We may use your personal information to send you information about our products, promotions, or services.
You may opt out of receiving marketing communications at any time by:

• Clicking the unsubscribe link in our emails; or

• Contacting us using the details provided below.

We will not send marketing communications where prohibited by law.

Cookies and Website Analytics
Our website may use cookies and similar technologies to improve functionality and analyse website traffic.
Cookies help us understand how visitors use our website and improve user experience. You can disable cookies through your browser settings, although doing so may affect website functionality.
We may use analytics services, such as Google Analytics, to collect information about website usage.

Disclosure of Personal Information
We may disclose your personal information to:

• Payment processing providers

• Shipping and delivery companies

• Website hosting and technology providers

• Marketing and analytics service providers

• Professional advisers, including accountants and legal advisers

• Government agencies, regulators, or law enforcement where required by law

We take reasonable steps to ensure that third-party providers handle personal information appropriately.
We do not sell personal information to third parties.

Overseas Disclosure
Some of our service providers may store or process personal information outside Australia.
Where we disclose personal information overseas, we will take reasonable steps to ensure that the recipient handles the information in a manner consistent with the Australian Privacy Principles or as otherwise permitted by law.
Storage and Security of Personal Information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

Security measures may include:

• Secure website encryption (SSL)

• Restricted access to personal information

• Secure payment processing systems

• Password-protected business systems

While we strive to protect personal information, no method of transmission over the internet is completely secure.

Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.
When personal information is no longer required, we take reasonable steps to securely destroy or de-identify it.

Access and Correction
You may request access to personal information we hold about you and request corrections if the information is inaccurate, out of date, incomplete, irrelevant, or misleading.
To make a request, please contact us using the details below.
We may require verification of your identity before providing access.

Making a Privacy Complaint
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, you may submit a complaint by contacting us.
We will acknowledge your complaint and aim to respond within a reasonable timeframe.
If you are not satisfied with our response, you may contact the:
Office of the Australian Information Commissioner (OAIC)
Website: https://www.oaic.gov.au
The OAIC is Australia's independent privacy regulator.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.
The latest version will always be available on our website and will include the updated effective date.

Contact Us
For questions, requests, or privacy complaints, please contact:
Eliza Strauss, Trading as The Perinatal Loss Centre
Email: emstrauss99@gmail.com
Website: www.theperinatallosscentre.com.au